Identity
Marrow & Fen
A naming and identity system for a two-person ceramics studio moving from market stalls into their first permanent space.
- Delivered
- Brand system, packaging, signage art
Independent brand & web designer
Design that makes a small team look deliberate.
I'm Orin — I design identities and websites for founders who need the work done properly, explained plainly, and finished on a date they can plan around.
Services
Three ways to work together
Each one is scoped as a fixed piece of work with a written plan before anything starts, so you always know what you are getting and when it lands.
01
Brand identity
A complete visual identity for a new venture or a tired one — built to hold up across a site, a deck and a shopfront sign.
- Positioning and naming support
- Wordmark and supporting marks
- Type, colour and layout system
- Usage guide your team can follow
02
Website design & build
Design and front-end build for a site that reads clearly, loads fast and stays editable once I hand it over.
- Structure and content planning
- Responsive design, mobile first
- Hand-coded, accessible front end
- Handover walkthrough and notes
03
Design support
A set number of days each month for the steady stream of work that comes after launch — campaigns, pages, pitch material.
- Landing pages and new sections
- Social and campaign artwork
- Decks and printed collateral
- Rolling month, cancel any time
Selected work
A few recent projects
Different sectors, same approach: understand the business, cut the noise, then design something the team is glad to send people to.
Website
Northgate Legal
A small practice with a site nobody could navigate. Rebuilt around the four questions clients actually arrived with.
- Delivered
- Content plan, design, front-end build
Identity & website
Pollen Field Kitchen
Identity and a one-page site for a seasonal supper club, built so the team can swap each month's menu themselves.
- Delivered
- Wordmark, menu system, single-page site
About
One designer, start to handover
I've spent the last decade designing for small teams — studios, practices, independent food places — first inside agencies, now on my own. The appeal of working this way is simple: the person you brief is the person who does the work.
Most projects start with a long conversation about the business rather than the design. I want to know who you are trying to reach, what they get wrong about you, and what you need them to do next. The visual decisions get much easier after that.
I take two projects at a time so neither gets squeezed, and I write everything down — scope, dates, what I need from you — before any design begins.
Not sure which service fits, or whether your project is big enough to bother? Send a short note anyway. If it isn't a fit, I'll say so and point you somewhere better.
Process
How a project runs
Four stages, each with a clear end point. You'll know what stage we're in and what happens next at every step.
-
01
First conversation
A call to talk through the business, the problem and the deadline. You leave with a written scope, a fixed price and a start date — no obligation to take it.
Week one -
02
Groundwork
I dig into your sector, your audience and whatever you already have. We agree the structure and the message before I draw anything.
About one week -
03
Design in the open
Work comes to you in rounds rather than one dramatic reveal, with two rounds of feedback built into every stage.
Two to four weeks -
04
Build and handover
Final files, a live site where relevant, and a walkthrough so your team can keep it going. I stay reachable for a month afterwards.
Closing week
Questions
Before you get in touch
How do you price work?
Every project is quoted as a fixed price for a written scope, so the number doesn't move unless the scope does. Support work is priced as a set number of days a month. You'll see the figure before you commit to anything.
What do you need from me to start?
An honest description of the business, anything you've already made, and one person who can give feedback and make decisions. Scattered feedback from six people is the single most common reason projects drift.
Do you write the words too?
I'll shape the structure and edit what you have so it reads well in the layout. For a site that needs writing from scratch, I'll build that into the scope or bring in a writer I trust and manage them for you.
How many rounds of changes are included?
Two rounds per stage, which is enough for almost everything when the groundwork is done first. Anything beyond that is quoted separately and agreed before I start it.
What happens at the end?
You get the source files, the fonts and licences you need, and a short walkthrough recorded or live. Everything is yours — no hosting lock-in and nothing you have to keep paying me for.
Start a project
Tell me what you're working on
A few lines is plenty. I reply to every enquiry myself, usually within two working days, and I'll tell you straight away whether I'm the right person for it.